Strategy6 min read
Marketing through a Mallorca season
How to plan ads, content and launches around an island calendar that swings from packed to empty.
Build in winter, launch in spring
Every year businesses start their website in June and lose half the season waiting. February to March is when the work should happen.
Split the calendar into three budgets
Pre-season demand building, in-season capture, and off-season retention for residents. Treating them the same wastes money in all three.
Don't disappear in November
SEO and content built in the quiet months are what rank when the traffic returns. The businesses that stop entirely start from zero each April.